News & Notes For October Volume 3

What's Happening at the George Howell Coffee Company

 

October 31st , 2008

 

Introducing the GHH Select line of Coffees!


A Special Introduction!

We often receive calls from Boston area café and restaurants goers, who GHCC Sorrento have tasted some of George Howell's custom coffees that have been created for many of Boston's greatest Cafes, Bistros and Restaurants. Many of these are blends of both Terroir and GHH Select coffees resulting from collaborative efforts between George and many of Boston's renowned Chefs.

We are making some of these coffees available, as an experiment, to gauge interest since we receive so many calls and requests. We hope you find the time to try some of these extraordinary values and superlative coffees.

Regularly $11.95 per 12 ounces! Click here to order.

 

Upcoming Special Edition Roasts

2008 El Salvador Cup of Excellence winner La Lainez to be roasted Monday, November 3

La Lainez is a forty acre farm at 5,000 feet elevation. It produces a little over 7000 lbs of coffee per year, not much when commodity prices are a little over a dollar per pound. It is the first time this farm competes in the Cup of Excellence, in search of recognition. This coffee really struck me as having a particularly sweet acidity, with finely layered caramelized apple, ripe raspberry and light citrus flavors and a clean, sweetly lingering aftertaste. Very elegant!

$23.95 for 8 ounces.
Click here to purchase.

 

2008 El Salvador Cup of Excellence winner Matalapa to be roasted Monday, November 10

We have been proud to present Matalapa as a regular offering now for over two years. We offered it as a Vienna Roast. This Cup of Excellence Matalapa lot is very small and was prepared for the competition. There is a growing consensus in our specialty ranks that El Salvador may be producing the sweetest coffees in Central America. The Matalapa is an excellent example. Its acidity is refined and distinct but not pronounced. The flavors are rich, creamy almond butter, juicy caramel and a touch of orange with sweet lime. Those who really like Daterra Reserve should try this coffee; it is a perfect bridge from Brazil to the fruitier Central American coffees. Also, we are roasting it Full Flavor, so this is your chance to taste a beautifully milled classic El Salvador Bourbon variety coffee.
$22.95 for 12 ounces.
Click here to purchase.

 

Ndiara Estate, Kirinyaga, Kenya - to be roasted every Monday

Ndiara is another powerful coffee from Kirinyaga, an equal, in Reserve Webmy opinion, to Mamuto. If ever there was a coffee that should be called jammy, this is it! (La Esperanza is the Colombian version of this!) It presents massive body with a berry fruit-basket of flavors. If you have not tried it you should.
Ndiara is an eight acre farm in the Kirinyaga district on the southern slope of Mt. Kenya at 5,500 feet. It is named after a pre-historic site nearby. Mr. Daniel Waruri Muriuki started it in 1979 when he acquired the land and planted 6,000 Bourbon SL-28 and SL-34 coffee trees; he later added an additional 500 trees.
20.95 for 12 ounces
Click here to order.

 

 

Also roasting every Monday - La Esperanza, Huila, Colombia

La Esperanza, is a jammy ripe dark plum saturated coffee, layered with tropical fruits and streaks of honeyed raw sugar cane. It is among the finest of any Colombian I have had, an exemplary coffee revealing a peak expression of Colombian terroir.
21.95 for 12 ounces
Click here to order

Please note:
When ordering our Limited Edition Coffees, orders must be placed by 8:00 am Eastern time on the day they are scheduled to be roasted. Thanks!

 

New Introductions & Sale Coffees for November

New Crop!
Ademe Bedane, Bonko, Sidamo, Ethiopia!

We were ecstatic to find this certified organic lot from the Sidmao region! ItReserve Web cups the equal (or better!) to our current Yirgacheffe offering from the Konga Co-op.

Powerful floral aroma. Mellow apricot and sweet lemon flavors with a hint of ginger. George plans a more extensive write up on this extraordinary coffee, the farm and the farmers in next weeks NewsLetter.

Introductory Special $12.95
Regularly $14.95
Full Flavor Roast
Click here to order!

North Italian Espresso Roast
Regular Price $14.95
(not on sale)
Click here to order!

 

New Crop!
Orange Bourbon El Molino, Santa Ana,
El Salvador

El Molino Orange BourbonSoft creamy textured clementine notes with milk chocolate. George plans a more extensive write up on this extraordinary coffee, the farm and the farmers in next weeks NewsLetter.

Introductory special - $11.95
Regularly $13.95
Click here to order

 

Rated 93 Points in the Coffee Review!
Daterra Calabria Espresso

Calabria is the darkest roast in our espresso series. This is a blend of ArabicaReserve Web cultivars from the Daterra Farm roasted to produce a thick velvety crema and extra body. The cup is drenched with notes of deep bittersweet chocolate without trace of harshness. The aftertaste is sweet and prolonged.

93 Points 2008 Rated 93 Points in the Coffee Review! Click here to read the complete review!

To see all of our current offerings rated in the Coffee Review, please click here.

On Sale for $11.95, regularly $13.95.
Click here to order!

 

Got MoJo? SPECIAL INTRODUCTORY OFFER

GHCC Unveils a New Universal Brewing Control System for Brewing to International Gold Cup Standards

Single-User Version INTRODUCTORY OFFER $639
for a Limited Time
(Regular Price: $995)

For Those In Search of the Ultimate Cup™

Specialty Coffee enthusiasts and professionals share a commitment to excellence and a desire to serve truly great coffee the world over. The accepted standard for brewing both in Europe and the US is the Gold Cup Standard, as promoted by the SCAE and the SCAA. If your café or restaurant is not serving coffee brewed to the Gold Cup standard, it is safe to say your coffee is not nearly as good as it could be.

The Gold Cup Standard

As cafes strive to improve the quality of their coffees, restaurants are beginning to follow suit. They have learned that when their coffee quality matches their food quality, it pays off in a big way. Since the last thing a customer tastes in the dining experience is the coffee, it is critical to ensure that it's a perfect complement to the whole meal. Until now, however, it has been difficult and impractical to apply and maintain the Gold Cup standard in practice.

Got MoJo?

Finally, a practical working solution for accurately applying Gold Cup standards is here. The comprehensive software application, ExtractMoJo™ is simple to use, has an intuitive user interface and is bundled with the world's first Coffee Refractometer for quick and accurate measurement of coffee % TDS (total dissolved solids).

Improve your coffee quality dramatically by adopting the internationally recognized Gold Cup standard, and raise the bar with coffee quality that matches your food quality.

ExtractMoJo™ features the GHCC Universal Brewing Control Chart™ which plots the targeted brew formula dynamically and in real time within Gold Cup quality standards. The software application computes the brew formula portions to suit any required units of measure, metric or English-including mixed units, volume and weight, in any combination, and at the user's selected strength preference.

In combination with the new digital hand-held refractometer manufactured by ATAGO, the ExtractMoJo™ solution measures the percentage of total dissolved solids (% TDS) and plots the actual results, providing immediate and accurate feedback for calibrating brewing equipment to attain the intended extraction and strength.

For more information, and to read the full press release, click here.

ExtractMoJo™ features an industry first - the GHCC Universal Brewing Control Chart™ which plots the targeted brew formula dynamically and in real time within Gold Cup quality standards. The software application computes the brew formula portions to suit any required units of measure, metric or English-including mixed units, volume and weight, in any combination, and at the user's selected strength preference.

In combiPAL-Coffee Refractometernation with the new digital hand-held refractometer manufactured by ATAGO, the ExtractMoJo™ solution measures the percentage of total dissolved solids (% TDS) and plots the actual results, providing immediate and accurate feedback for calibrating brewing equipment to attain the intended extraction and strength.

For more information, and to read the full press release, click here.